Prairie Fresh®, known for its premium fresh pork products, is expanding into the $7 billion bacon category with the launch of its new naturally hardwood-smoked bacon line. The line includes Applewood Smoked, Hickory Smoked, and Hickory Smoked Thick Cut varieties—crafted to deliver rich, savory flavor backed by Prairie Fresh’s trusted connected food system, the Prairie Fresh Way.
This move marks a natural extension for the brand, which has built a reputation for quality, consistency, and transparency in both retail and foodservice sectors. With 74% of U.S. households purchasing bacon and 80% of fresh pork buyers also buying bacon, Prairie Fresh is well-positioned to bring its vertically integrated model into one of the most competitive meat categories.
“Prairie Fresh Bacon delivers the flavor, quality and consistency that today’s shoppers are craving,” said Emma Pierce, Senior Brand Manager. “This launch meets rising demand in a category where brand switching is high, and value and transparency matter more than ever.”
Key Features of Prairie Fresh® Bacon:
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Naturally hardwood smoked with real apple or hickory wood
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Sourced and produced entirely in the U.S. through the Prairie Fresh Way system
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Made using a signature cure trusted by leading national foodservice partners
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Available in 12 oz. and 16 oz. L-board packages
The bacon rollout is supported by the brand’s “Now THAT’S Pork™” marketing campaign, along with digital and social media promotion, influencer partnerships, and on-pack QR codes that direct consumers to recipes and cooking inspiration.
With consumer trends pointing to smaller package sizes and increasing demand for transparency in sourcing, Prairie Fresh Bacon delivers a compelling combination of flavor, convenience, and traceability.
About Prairie Fresh®
Prairie Fresh® is the consumer-facing brand of Seaboard Foods, operating a uniquely connected food system from Midwest and Great Plains farms to family tables around the world. All pork is produced and processed in the U.S., with facilities in Oklahoma, Iowa, and Missouri.
For more information, visit: www.prairiefresh.com/wholesale
