Hormel® Pepperoni Launches ‘Pepperoni Insurance’ for National Pepperoni Pizza Day

Hormel Foods, the maker of America’s No. 1 selling pepperoni brand, is celebrating National Pepperoni Pizza Day (Sept. 20) with a fun new promotion: Pepperoni Insurance.

Starting today, pizza lovers can visit PepperoniInsurance.com to claim a free pack of HORMEL® Pepperoni — delivered as a $5 digital gift card — to help protect their slices from “topping thieves.” With 10,000 packs available, the offer runs while supplies last.

A recent survey by HORMEL® Pepperoni found that 60% of consumers admit to stealing pizza toppings, most often from a spouse or partner’s slice. Pepperoni Insurance aims to bring some humor and “peace of mind” to pizza fans everywhere.

“We know how passionate pizza lovers are about their pepperoni,” said Andrew McElroy, brand manager for HORMEL® Pepperoni. “Pepperoni Insurance is our way of celebrating that passion while making sure fans never have to settle for a scavenged slice.”

In addition to the promotion, Hormel Foods is launching a Pepperoni merch shop featuring pizza-themed apparel and accessories inspired by fan-favorite campaigns like Pepperoni Insurance.

For more information and to join the celebration, visit PepperoniInsurance.com