After teaming up this summer with the return of the popular Summer Shandy Brats, Johnsonville and Leinenkugel’s are back with a new fall-inspired creation: the Johnsonville Oktoberfest Beer Brat.
Crafted with Wisconsin pride, this fresh grilling sausage is infused with Leinenkugel’s fan-favorite Oktoberfest beer, delivering a juicy, robust flavor with rich malty notes — the perfect match for crisp afternoons, tailgate Saturdays, and Oktoberfest celebrations.
The limited-edition product is rolling out now across the Great Lakes Region, just in time for Labor Day. It will retail at $6.99 with distribution throughout the Midwest and limited availability in Tennessee, Kentucky, West Virginia, Virginia, North Carolina, Georgia, Colorado, Washington, and Oregon. For fans outside these regions, a limited quantity will also be available online through the Johnsonville Marketplace.
“There’s nothing quite like fall in Wisconsin—from incredible weather, the leaves changing, and tailgating, which means the glorious smell of brats on the grill,” said Tony Bugher, President of J. Leinenkugel Brewing Company. “That’s why we’re thrilled to be partnering with Johnsonville for the second year in a row to bring something truly special for fall.”
“After the Johnsonville Summer Shandy Beer Brat became our fastest-selling limited-time offer product, we knew the Leinenkugel’s partnership was a recipe for success,” added Damien Tamez, Senior Brand Manager at Johnsonville. “Fall flavor comes alive in the new Oktoberfest Beer Brat, giving Midwesterners a new comfort food to enjoy as the weather cools.”
The Oktoberfest Beer Brat continues the tradition of bringing together two iconic Midwest brands, reinforcing the role of pork as a centerpiece for seasonal celebrations and consumer innovation.
