International Market Development | Bill Luckey & Jess Campbell

About the Guest

Bill Luckey — Nebraska
Bill Luckey, a fourth-generation farmer, owns a wean-to-finish operation in Columbus, Nebraska, and is a part-owner of a sow farm. Bill is responsible for the daily care of 740 nursery pigs and 1,400 finisher pigs. In addition, his family operates a 2,000 head custom contract finisher and markets 10,000 pigs annually. He also grows corn, soybeans and cattle on 700 acres. Bill is serving his second term on the National Pork Board and also serves on the board of directors for the Swine Health Information Center. He has been active on numerous NPB committees, is an Operation Main Street speaker, has served on the National Pork Producers Council board of directors (2008-2014), and on the Nebraska Pork Producers Association board of directors (2001-2007). He was president of the NPPA board from 2006-2007.

Jessica Campbell – Ohio
Jessica Campbell is the owner of Carroll Creek Farms, LLC, based in Waynesville, Ohio. The farm markets 300 pigs per year directly to consumers through a community-supported agriculture program, wholesale freezer meats, their on-farm store and the local farmer’s market. Jessica raises cattle, sheep, broilers, turkeys and layers as well. Professionally, Jessica is the vice president of food and agribusiness for Farm Credit Mid-America. In this role, she supports large commercial swine operators.

What can you expect to learn from this episode of Popular Pig?

  • Information about each guest’s background and operation.
  • An overview of the U.S. pork international market development strategy.
  • Why it’s important to have producers (specifically, board members) involved in the strategy and in the market.
  • The board of directors trip to Panama and Colombia and some of their experiences.
  • How this trip can help inform Checkoff investments in the future.
  • Key takeaways and action items from this trip.
  • Each speaker’s “golden nuggets”