In early 2023, Indiana Pork used a consulting firm to conduct qualitative research with decision makers and human resources staff from several pork producing entities of varying sizes and types from all over the state. These industry leaders prioritized the importance of reaching talent younger, building a positive reputation for working in the industry and developing more effective programs to increase the talent pipeline. This discussion culminated in a recommendation that the industry conduct primary research to understand the interests of Indiana’s youth, where the agriculture industry fits into those interests, and how to best connect with them to foster industry understanding and interest.
In late 2023, this quantitative research was conducted to gauge the needs and interests of Indiana youth and young adults ages 13-18. These results will be used to identify actions the agriculture industry can take to better engage youth through relevant programs and investments.
The first outreach effort took place in February with students from the Indiana Agriculture & Technology School. Held at the Jasper County Fairgrounds, students were able to connect with pork experts and talk about career opportunities in the industry.
We are grateful to Dr. Amy Woods, AMVC, and Micah Render, Belstra Milling, for sharing career advice with the students. Indiana Pork staffers Chad Martin and Jeanette Merritt also provided insight and helped facilitate the day. Stay tuned as more outreach efforts are planned!
