Reflecting on Resilience and Looking Ahead to 2024: Message from National Pork Board CEO

As we wrap up 2023, Bill Even, CEO of the National Pork Board, reflects back on the year and how the 15-member producer board of directors diligently focused Pork Checkoff dollars in a financially sensible way to add as much value as possible to the industry in the difficult market condition. In this video, learn more about the actions the National Pork Board has taken. These initiatives are aimed at driving domestic market demand, growing exports, busting myths about both pork production and pork’s nutritional value.