The Real Good Food Company, a leading health and wellness brand specializing in protein-centric products, has announced significant changes to its leadership team. Tim Zimmer has been appointed as the new CEO, effective March 15, succeeding Gerard Law.
Bringing over 30 years of experience in the packaged foods industry, Zimmer most recently served as the Chief Marketing Officer at Smithfield Foods. His impressive track record includes leadership roles at Sara Lee Foods, Kraft Foods, and Nestle. At Smithfield, Zimmer played a pivotal role in growing the packaged meats business and enhancing profitability. Prior to this, he led efforts to restore Sara Lee Fresh Bakery to profitability before its acquisition by Grupo Bimbo.
Additionally, Real Good has named Mark Dietz as the Senior Vice President of Operations, tasked with optimizing the company’s supply chain and improving plant efficiencies. Dietz, who previously worked at Smithfield Foods as Vice President of Business Management, brings valuable experience overseeing brands like Curly’s and Stefano’s, which collectively accounted for over $600 million in retail sales. He also held management positions at Sara Lee Meat Brands.
In line with its supply chain optimization strategy, Real Good Food Co. has announced the closure of its City of Industry, Calif., facility by June 30. The company plans to shift much of the production from this facility to its Bolingbrook, Ill., plant.
These strategic appointments reflect Real Good’s commitment to driving growth and operational excellence. By tapping into the expertise of seasoned executives from Smithfield Foods, the company aims to further enhance its market position and meet the evolving needs of consumers in the health and wellness space.
