Pork Featured in Retail Media

NPB’s dedication to retailer relationships leads to better representation for pork producers, such as yourself, and the products you raise. Hy-Vee, a regional supermarket chain with 280 locations across the Midwest & South, is a big supporter and advocate for the pork industry, thanks to the engagement and partnership built with NPB, Iowa Pork and other state pork associations.

The January/February 2024 issue of Hy-Vee’s bi-monthly print & digital magazine shares a Pork Stir-Fry recipe using Hy-Vee Midwest Pork’s boneless loin chop as part of its Protein-Packed main feature theme. The feature aligns seamlessly with NPB priorities, emphasizing pork as a high-quality, nutritious and affordable option.

Seasons is distributed to its primary customer base and PERKS rewards membership through direct mail and copies are always available in stores – 650,000 copies printed for each issue. The magazine is also available online at hy-vee.com/seasons.