mithfield Foods’ Eckrich brand has launched a new campaign focused on the emotional connection between food and home. Titled “Eckrich, the Sausage That Takes You Home,” the campaign aims to celebrate the everyday moments where food brings families together—whether it’s a weeknight dinner, lunch on the go, or a weekend get-together.
The campaign is built around humorous and relatable situations that reflect the comforting role Eckrich products play in daily life. From smoked sausages to deli meats, the brand is leaning into its legacy of flavor and familiarity to reconnect with consumers nationwide.
A fully integrated rollout includes 30-, 15-, and 6-second ads across television, digital, audio, and social media platforms. Each ad spotlights how Eckrich is more than just a product—it’s a nostalgic reminder of home-cooked meals and meaningful family time.
With a heritage that dates back to 1894, the Eckrich brand continues to evolve while staying rooted in tradition. This latest effort reinforces its place not just at the table, but in the hearts of those who enjoy its products.
