Smithfield Foods is spicing up the bacon category with a new flavor launch under its We Speak Pork campaign: Smithfield Mike’s Hot Honey Bacon. The product pairs Smithfield’s signature hickory-smoked bacon with the sweet-heat kick of Mike’s Hot Honey, aiming to blend tradition with a trending consumer taste.
This first-of-its-kind innovation is rolling out nationally this month in major retailers including Kroger, Publix, Meijer, and Shop Rite. To fuel awareness, Smithfield is backing the launch with a full 360-degree marketing push, including a Times Square activation, influencer engagement, and streaming ads voiced by comedian Ben Schwartz.
“Smithfield has always stood for quality, and the collaboration with Mike’s Hot Honey reflects our commitment to innovating in ways that resonate with today’s consumer,” said Marianne Radley, managing director of marketing for Smithfield Foods.
Mike Kurtz, founder of Mike’s Hot Honey, added: “Bacon is one of my personal favorites, and partnering with Smithfield has been an incredible way to share that sweet heat and smoky flavor in a combination that’s simple, fun and really tasty.”
The partnership highlights Smithfield’s strategy to expand consumer engagement while keeping pork at the center of the plate. By tapping into flavor innovation and cross-category collaborations, Smithfield is looking to drive growth and reinforce pork’s versatility in today’s competitive protein market.
For more information, visit www.Smithfield.com
