Podcast: 15 % Benchmark in Pork Sales for this Ontario Butcher. The Meat Industry and the correlation to sell more Pork to create demand, with Nick Gilmour

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In this Podcast we examine the success of Gilmours Meat Market, and how attributes to a modern meat market can drive Pork sales.

Nick Gilmour has been in the Meat business for generations ago in the Family business, his dad retired and then a few years later, he had the itch to get back into the Meat business he opened up a shop in Harrow Smith Ontario and has been rapidly expanding into Belleville Ontario along with other growing businesses.

What can you learn about in this episode:

-We touch on the industry and how better tasting Pork is needed to drive sales. We discuss the Other White meat campaign and how we need a more effective strategy to increase the number of Pork sold in the shop.

-We touch on branding, customer service and an experience consumers need on the Retail side to create more demand.

-Nick talks about his story, and his family legacy in the Meat business.

-We touch base on the success of the online ordering Gilmour’s provides, how the trends or changing with consumers picking the products and cuts they want through the online platform.

-We discuss the reality of increasing Pork Sales and a relative number to achieve.

-Golden Chop, Nick offers advice on entrepreneur success.