As consumer demand continues to shift toward high-protein, portable snacks made with transparency and values, Vermont Smoke & Cure is raising the bar with its latest marketing push: “For Those Who Go Further.”
Rooted in its no-compromise Vermont heritage, the premium meat snack company is spotlighting the spirit of endurance, compassion, and grit—qualities often shared by the very farmers and producers behind the food.
The new national campaign showcases endurance athletes, passionate hobbyists, and individuals performing charitable acts, representing the authentic and rugged ethos Vermont Smoke & Cure has built its brand on. Through high-energy storytelling, the campaign positions their meat sticks not just as fuel, but as a partner for those living with intention and purpose.
The ad spots will be featured on national broadcast networks and streaming platforms, paired with a robust digital and in-store marketing strategy. Creative execution was led by Hold Fast Co., a Milwaukee-based agency known for grounding brand messages in purpose-driven storytelling.
Vermont Smoke & Cure sources its meats from trusted suppliers and emphasizes simple ingredients and slow smoking processes—an ethos that resonates with many in the agriculture community and aligns with growing consumer expectations around sustainability and traceability.
As more food brands lean into values-first storytelling, this campaign offers a prime example of how the intersection of quality, authenticity, and purpose can connect with modern consumers across both rural and urban markets.
