Let’s not overthink it: Pork is delicious. That was the thread connecting everything at the 2025 World Pork Expo in Des Moines. Whether it was sizzling on a grill, woven into a tasting flight, or being raved about by a first-time attendee who came just for the food—the message was clear. Flavor brings people in. Flavor keeps them coming back.
Des Moines delivers. The city continues to prove why it’s the perfect host. It has the right blend of Midwest charm and pork passion, and venues like Oak Park on Ingersoll Avenue offer a perfect example. Oak Park has become somewhat of a secret meeting spot — a haven for pork, cocktails, ambiance, and connection. It’s where comfort meets culinary creativity, and it was the ideal place to unwind and reflect after long days on the grounds.
While walking the grounds, I stopped a man randomly and asked, “Are you a producer?” He gave me a big smile and said, “No, can you tell? I love this place. I was outside eating the delicious food and now I’m checking out the vendors inside. It’s so interesting—the scale of the industry is incredible, and I want my friends to come next year.” It was a reminder that World Pork Expo isn’t just a trade show—it’s an experience that leaves a lasting impression.
And that’s why we need more public outreach. The flavor is there. The story is there. What’s missing is the invitation. Let’s meet the public where they are and invite them in.
So here’s the concept that won’t leave my mind: Let’s build a flagship experience. The Pork House. One part chef-driven test kitchen, one part pork education hub, one part immersive tasting room. A place where consumers can experience the full potential of pork—beyond the grocery aisle, beyond the summer BBQ. Start with one location. Break even. Learn. Build momentum. And why not launch it in Des Moines, the spiritual home of the World Pork Expo?
This kind of outreach is essential. If pork has a taste that converts, let’s get more people tasting. Don’t market harder—market better. Use food as the invitation. Use flavor as the bridge.
The Pulse of the Show
This year felt different. Not because the event was bigger or flashier, but because the conversations were more focused. The producers I spoke to were energized. There was a sense of shared clarity. World Pork Expo isn’t just a trade show—it’s the gathering point for all things pork. It’s where updates meet innovation, where ideas get sharpened.
The overall pulse was upbeat and warm—almost like connecting with extended family. Everyone was friendly, open, and excited to share their stories. I noticed a significant presence of exhibitors from China, showing the truly global scale and reach of our industry.
What did I hear? A lot.
- Genetics consolidation is on the radar. Strategic partnerships and realignment are happening quietly but steadily.
- Feed additives and Ag Tech are gaining real traction. It’s not about buzzwords anymore—it’s about application.
- Equipment matters more than ever. Producers are asking smarter questions and demanding ROI. The days of gimmicks are fading.
And amid all this movement, Hog Slat deserves a shout-out. Their versatility is impressive—from full ventilation setups to a seamless online shopping experience. They’re a model of what happens when a company expands without losing clarity. hogslat.com is worth a click.
Swine Web in the Field
I never attend World Pork Expo just to observe. I attend to listen. And this year, the feedback about Swine Web was some of the most positive I’ve received. Producers are looking for timely, verified information. They appreciate a platform that respects their time.
What they told me:
- “It’s my go-to for news that cuts through the fluff.”
- “The podcast is on point. Quick, real, relevant.”
- “Swine Web keeps things moving. That matters.”
And I want to give a special shout-out to Rachel Fishback, who was on the ground covering the event for Swine Web. Rachel has a gift for talking to people in the field and bringing out the most innovative and human parts of their stories. She does exceptional work getting to the root of the narrative with both personality and passion. I’m grateful to work with her and truly value the time, dedication, and attention to the little details she brings to the table.
Stay tuned for her full interviews and our upcoming web episode: 🐖 Swine 365: Inside the Barn – WPX 2025.
Looking Forward
If I had to summarize this year in a word: evolution.
The industry is not standing still, and neither should we. Whether it’s leaning into precision tech, opening the door to better public engagement, or simply refining the flavor experience, the path forward is one of smarter strategy and bolder storytelling.
Trade shows aren’t just about product displays. They’re about absorbing energy, reflecting on direction, and committing to next steps. Walk the floor. Listen. Network without an agenda. Then go home and act.
World Pork Expo 2025 was another reminder that pork doesn’t just taste good—it’s a powerful, evolving story. And we’re just getting started.
See you next year.
