Negotiate your feed additive purchase with confidence-Guy Soreq from Glowlit educates us his business concept

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Get in the “Swineweb” with Glowlit. This Feed Additive service allows you to Negotiate your feed additive purchase with confidence Compare your price quotes to thousands of verified purchases from your region.

Question (Jim Eadie from Swineweb.com):
Tell me what Pork Producers needs to know about Glowlit and how it can benefit their operation?

Answer (Guy Soreq):
Farmers these days have a lot of information on how to raise pigs. On Swineweb you can find a ton of information on the ideal diet to achieve a specific set of goals. But while we know a lot about nutrition, we know very little about costs. Information on the current market price for feed ingredients has traditionally been accessible only to large farms and feed mills. That’s ok when prices stay stable, but I don’t need to tell your listeners that they are far from it.

Using Glowlit any industry professional with a current quote can log in and compare their price to other users in their area…for free. With a real-time updating report, you never need to overpay for your product again.

Question (Jim Eadie from Swineweb.com):
What is your background in the industry and how did you get into this business?

Answer (Guy Soreq):
I grew up in the industry. My father traded in feed additives, and my first job was trading in feed additives supplying farms across Israel. I’ve since worked in a number of roles across the industry.

Question (Jim Eadie from Swineweb.com):
What are the three key points that are beneficial to Producers and what do they need to know about Glowlit and its technology?

Answer (Guy Soreq):
1. Our basic service, which gives you regional price intelligence, is completely free. For users buying or selling globally, we offer our Glowlit Pro subscription service with more advanced features.

2. We use an algorithm that is unique to the feed industry to verify price entries, which means that you can get instant access to a price report. This allows us to collect information 24/7 from users all over the world. We now have users and prices from 91 countries.

3. Any information you enter into Glowlit is kept completely anonymous.

Question (Jim Eadie from Swineweb.com):
Can the users access a free demo?

Answer (Guy Soreq):
Barchart is doing a great job covering the commodity market, but it was really developed for the financial industry. Grains are only a part of a farm’s costs. Premix and other additives end up costing more and have very little transparency around the price. In order to better negotiate their purchases, large feedmills end up hiring consultants to reduce their costs. Small companies are priced out of these services and left to fend for themselves. Glowlit allows a company of any size to conduct real-time reliable price discovery with only one quote from one supplier.

Question (Jim Eadie from Swineweb.com):
Guy can you talk about an interesting story you have to share in the development of Glowlit and the moment that that “shined” to rise you to the top?

Answer (Guy Soreq):
We built Glowlit thinking that users would want to share their price reports. I mean, what else would you do when you see that you’ve overpaid for an additive compared to other buyers around you? send it to your supplier, right? And if you got a great deal? share it with your boss, you might get a raise!

In some of our early conversations with users we learned that users love our system, but they don’t want to share their reports. Why? Because “this is our secret weapon…why would I let my supplier know that I have such a powerful tool?” I suppose it is a good problem to have.

Connect with Guy or read more about Glowlit https://glowlit.com/

 

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