NPB is launching a mythbusting campaign featuring Emmy Award-winning actor Eric Stonestreet. The new video series introduces consumers to the “Rural Dictionary,” which redefines common pig-related idioms and phrases to showcase the innovation of modern pork production.
The inaugural video, When Pigs Fly, launched earlier this week online and on NPB’s social media channels. Four subsequent videos will launch through the end of November and will include Checkoff-funded advertising support and posts from Stonestreet himself.
These video messages will reach at least 1 million skeptical consumers with reassuring messages about how pork is produced.