The 29th annual National Pork Industry Conference (NPIC) is set to bring together pork producers, industry partners, and ag professionals from across North America at the Kalahari Resort in Wisconsin Dells, July 13–16, 2025.
This year’s theme, “Producing Pork with Purpose: Why We Do What We Do,” underscores the heart of the conference—highlighting the values, challenges, and leadership that define modern pork production. NPIC remains a cornerstone event in the swine industry calendar, combining education, networking, and family tradition into a single, impactful experience.
🔹 2025 Program Highlights:
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Dr. Gary Sanchez, founder of the Why Institute, will speak on the power of knowing your “WHY” to drive clarity, culture, and success—on the farm and beyond.
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Dr. Eric Potterat, elite performance psychologist and co-author of Learned Excellence, brings insights into the mental disciplines behind high performance in agriculture and business.
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Nebraska Governor Jim Pillen, a rare voice as both a producer and policymaker, will offer key insights on the political and regulatory forces shaping animal agriculture.
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Immigration and Labor Panel: Experts will examine current immigration policy shifts and how producers can build strong, compliant workforces amid ongoing labor challenges.
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“Taste What Pork Can Do” Campaign Focus: A deep dive into the industry’s latest promotional campaign, spotlighting pork’s versatility and consumer value.
🔹 Centered on Three Core Pillars:
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Education: Gain direct access to leading producers, scientists, and business leaders tackling the pork industry’s biggest issues.
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Networking: Whether during sessions or over meals, NPIC fosters connections between producers, veterinarians, and innovators who share a vision for the future.
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Family: Known as the summer tradition in pork production, NPIC invites families to engage, connect, and build a legacy together.
“After 29 years, the legacy and strength of NPIC speak for themselves,” said Steve Weiss, Partner at 21st Century Strategic Forums. “This conference has always been about more than education—it’s about uniting producers and partners who share a commitment to the future of pork production. It’s where purpose, progress, and people come together.”
From succession planning to sustainable practices, NPIC 2025 offers both the inspiration and practical tools pork producers need to thrive—today and tomorrow.
For more information or to register, visit: www.nationalporkindustryconference.com
