The global livestock identification market is projected to reach USD 3.6 billion by 2030 from an estimated USD 1.6 billion in 2022, at a CAGR of 10.5% from 2022 to 2030. The growth of the livestock identification market can also be attributed to the growing number of livestock farms with the increasing consumption of meat, beef, and pork products worldwide.
Allflex Livestock Intelligence (US), Datamars (Switzerland), Nedap N.V. (Netherlands), MS Schippers (Netherlands), Livestock Improvement Corporation (New Zealand), Shearwell Data Ltd. (UK), Leader Products (Australia), CAISLEY International GmbH (Germany), Kupsan Tag Company Ltd. (Turkey), and Luoyang Laipson Information Technology Co., Ltd. (China); are some of the key players in the livestock identification market. These players have adopted various growth strategies, such as product lauches, collaborations, partnerships, contracts, agreements, expansions, and acquisitions to retain their presence in the livestock identification market. Product launches has been the most dominating strategy adopted by the key players from January 2019 to December 2022 to help them broaden their customer base.
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Allflex Livestock Intelligence (US)
Allflex Livestock Intelligence is a well-established market leader with a diverse product portfolio that reduces risk and dependence on any one product. It also has a giant distribution network that gives it an edge over its competitors in terms of seamless product and service delivery. It also has a significant distribution network that offers it an edge over its competitors in terms of seamless product and service delivery. Allflex Livestock Intelligence has a diversified geographic presence and revenue base across the world. The presence of Allflex Livestock Intelligence in various countries shows its broad client base and capabilities in offerings and enhances its brand image as a diversified company.
Datamars is a well-renowned brand in the livestock identification market. As a market leader, the company has expanded its reach globally and is expected to capture a large market share in the near future. It offers a wide range of livestock identification solutions and services to its clients across the world. The company focuses on developing advanced technologies and capabilities to improve livestock, pet, and textile data. It also provides expertise in farm infrastructure, animal identification, weight-based individual animal performance systems, animal health delivery systems, data platforms, and insight tools.
Nedap N.V. (Netherlands)
Nedap N.V. is a global leader in farming automation and individual animal identification. It is an established brand and has a strong presence in all major markets across regions. For instance, the company generates a major share of its revenue from the European market. It provides automation solutions especially for dairy and pig farming applications. Moreover, internal collaboration by the various business units is a major factor in Nedap’s success. By making smart use of the business units’ expertise and experience, the Nedap company is able to continuously create new and sophisticated products.
MS Schippers (Netherlands)
MS Schippers has a diverse portfolio comprising electronic identification and visual identification ear tags, applicators, and readers. These identification solutions help farmers identify various animal species such as poultry, pigs, cattle, sheep, and goat. Along with a diverse range of livestock-related products, the company also offers professional farm services such as easy ordering systems and location management and user management solutions. The tags developed by the company are robust and offer good retention and read rates, which make them suitable for harsh environments.
Livestock Improvement Corporation (New Zealand)
Livestock Improvement Corporation’s leading market position across all its core products is supported by a strong commitment in investing in developing new advanced products which continually raise the bar of safety equipment performance while upholding an unwavering commitment to integrity. The company invests significantly in R&D activities. For instance, in FY 2021, the company invested approximately 5.5% of its revenue (USD 9 million) in R&D activities. Due to its high focus on R&D activities, the company capitalizes on the high-growth potential in the global livestock identification market.
Livestock Identification Market by Offering (Hardware, Software, Services), Device Lifecycle (Long, Short), Species (Cattle, Poultry, Swine), and Geography (Americas, Asia Pacific, Europe, Rest of the World) – Global Forecast to 2030