The Maschhoff’s launches Refreshed Purpose, Core Values, and Strategic Objectives!

Over the past few months, we have embarked on a thoughtful and collaborative process to redefine our purpose, align our core values, and set strategic objectives that reflect our evolving aspirations. This refresh is a testament to our commitment to continuous improvement and our dedication to staying at the forefront of our industry.

So, what exactly does this mean for us as a team? Let’s take a moment to dive deeper into each of these pillars:


Our purpose is the North Star that drives everything we do. We have redefined it to better reflect our collective mission to feeding families and building communities for a better future. By clarifying our purpose, we are reinforcing our commitment to making a meaningful difference in the lives of our customers, employees, partners, communities, and the world at large.

Core Values:

Core Values are the guiding principles that shape our behaviors, decisions, and interactions. Our refreshed set of core values reflects the core beliefs and aspirations of our team. These core values will serve as a compass, helping us make ethical choices and cultivate a culture of excellence, collaboration, and improvement.

  • Relationship: Our employees and partners are foundational to our family, business, and we are committed to their safety and success.
  • Stewardship: We believe in the preservation of the family farm and our natural resources, and care deeply about our animals and the environment.
  • Service: We strive to exceed customer expectations and positively impact our communities.
  • Progress: We will improve daily through our dedication to building and implementing knowledge while operating with a disciplined approach.

Strategic Objectives:

Strategic objectives are the roadmap that will lead us towards our vision. Our refreshed strategic objectives outline the key areas where we will focus our efforts to achieve our long-term goals. These objectives will guide us in creating a future that is sustainable, profitable, and aligned with our purpose and core values.

  • Competitive advancement relative to industry benchmarks
  • Engagement of our people
  • Investment in our communities

This launch represents an exciting opportunity for all of us. It is a chance to reignite our passion, unite as a team, and drive our company forward with a renewed sense of purpose. As we integrate these new elements into our daily work, we encourage each and every one of you to embody our purpose, live our core values, and actively contribute to our strategic objectives.

Let’s take a moment to appreciate the collective effort that went into this refresh. It was a true team endeavor, with valuable contributions from individuals across all departments. We extend our deepest gratitude to everyone who played a role in shaping our future direction.

As we move forward, let us embrace this shared commitment that together, we will continue to deliver exceptional results, make a positive impact, and achieve new heights of success. We firmly believe that with this renewed focus, we will make an even greater difference in the world. We look forward to showcasing our refreshed purpose, core values, and strategic objectives, in an upcoming rendition of our CSR (Corporate Social Responsibility) report, later this year!

Thank you for your unwavering dedication, and here’s to an exciting and purpose-driven future!