Nutrition21, LLC announced today Kent Nutrition Group, an Iowa-based animal feed producer and division of Kent Corporation, will be the exclusive distributor of Nutrition21’s Chromax® chromium tripcolintae through their Innovative Solutions business unit.
Chromax, Nutrition21’s flagship ingredient, has over 35 years of success in the human and animal nutrition markets. What differentiates Nutrition21’s Chromax from other forms of chromium is its stable chemical structure and superior absorption profile. Chromax, chromium tripicolinate is absorbed up to 15x better than other forms of chromium providing optimal bioavailability and effectiveness.
Kent Nutrition Group is a widely-recognized leading manufacturer of trusted animal nutrition — its Innovative Solutions team is developing an industry-leading animal feed additive portfolio, which focuses on health through nutrition. Innovative Solutions will be responsible for marketing and sales of Chromax.
“This is a promising market for Nutrition21 and we are excited to partner with Kent Nutrition Group. We are thrilled that Kent sees the potential of Chromax to optimize performance through nutrition for their pork producer customers,” said Joe Weiss, President, Nutrition21.
“Chromax is the pioneer and leading scientifically-researched chromium supplementation for swine,” said Kale Causemaker, Senior Sales Director, Innovative Solutions for Kent Nutrition Group. “Our goal is to provide pork producer’s solutions to be more profitable and help them efficiently produce the highest quality animal-derived protein. We feel Chromax can help us deliver on that. Additionally, we look forward to partnering with Nutrition21 to grow the Chromax brand in other areas of animal nutrition and wellness.”