Webinar: Insights Into Growing Pork Demand and Market Outlook


Experts featured on this month’s Pork Checkoff-hosted webinar shared how National Pork Board is using insights and data to grow pork demand, including:

• Retail meat sales are 13% higher since the pandemic was declared. Pork sales beat the entire meat category, growing 15%.

• 43% of shoppers are purchasing more meat now vs. pre-pandemic.

• Healthful eating and comfort foods are strong consumer trends for 2021.

• The Bacon-Obsession Menu at IHOP®, supported by NPB, aims to bring more consumers in for lunch and dinner.

Dr. Scott Brown, University of Missouri, also provided a market outlook.

To watch the webinar click here.