From Barn to Plate: Why Consistency Drives Profit and Consumer Satisfaction
For producers, consistency isn’t just a goal — it’s a business advantage. At True North Genetics, we understand that uniformity in the barn drives efficiency, profitability, and consumer trust in pork as a preferred protein.
Why Consistency Matters
Variability creates challenges: uneven growth rates, inefficiencies in finishing, and inconsistency at the packing plant. Every producer knows the cost of sorting pens or facing deductions for outliers on the rail. Uniform genetics reduce these headaches, streamline operations, and translate directly into stronger bottom lines.
The Genesus Advantage
The Genesus program has been built around traits that create predictable results:
High feed intake → pigs that perform in a variety of conditions
Faster growth → efficiency that supports margins
Balanced structure → stronger, healthier animals with fewer interventions
Carcass uniformity → simplified processing and packer satisfaction
From Barn to Consumer
Consistency in the barn doesn’t stop at the farm gate. Through the Jersey Red Duroc, producers are delivering pork that is uniform on the rail and exceptional on the plate. Consumers notice quality they can trust — and trust leads to repeat purchases.
Economic Value
Consistency delivers measurable value:
Reduced variability means improved packer premiums.
Uniform carcasses reduce shrink and processing inefficiencies.
Consumers are willing to pay more for consistent, flavorful pork.
The Takeaway
In today’s industry, profitability depends on delivering not just pigs, but pork that consumers choose again and again. With True North Genetics, consistency in the barn creates quality on the plate — a direct line from producer profitability to consumer satisfaction.
👉 See how consistency delivers value at www.genesus.com
