Choice names Graydon Bell as General Manager for USA

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Choice is pleased to announce that on August 15th, 2022 Graydon Bell joined Choice USA as the General Manager.

Over the course of his professional career, Graydon has gained extensive experience in the livestock and animal genetics business in the USA and globally. He brings expertise in sales, marketing and finance from 30+ years in the industry, including his most recent position at Standard Nutrition as Director of Business Development and Sales.

In his capacity of General Manager, Graydon will be leading the USA team in order to drive innovative solutions to the swine producers and partners by utilizing the global power of Choice Genetics and Groupe Grimaud.

Thomas de Bretagne, CEO of Choice global: “We are excited and proud to welcome Graydon as the head of Choice USA. His background is well aligned with our strategic orientation and development plan. He brings us his expertise working in the swine industry in the US market but also in a worldwide scope.”

Graydon Bell: “I am very pleased to join Choice Genetics and Groupe Grimaud. Their multi-species approach to genetics allows them to have a strong breeding program needed to compete in the global market today, with the ability to specialize for local markets and partners. I am looking forward to working with our teams to find sustainable solutions for the US producers’ genetic programs and business plans.”

About Choice: Choice is a global swine genetics company and part of Groupe Grimaud, a major multi-species animal genetics company. Choice has subsidiaries in France, Poland, the USA, and Brazil and its breeding stock is marketed in more than 36 countries. Product differentiation, innovation and service are at the heart of the company. Choice offers tailor-made solutions for the entire pork value chain.

For more information: www.choice-genetics.com