Bring Out the Best in Others, By Brent Green

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Brent Green Founder & Coach brent@agteambuild.com Phone: 785-979-0381

I’m Brent Green and I’ve been in the Ag Industry for more than 30 years. My calling is to ‘bring out the best’ in others. One of the ways I do this is through workshops and coaching. I’d be glad to help you ‘bring out the best’ in you and your teams in the agriculture industry.

Bring out the Best in Others

My overall purpose in life is to bring out the best in others‘.

I find myself explaining this to my friends and my clients on a regular basis. I really want people to know that I do my best to bring out the best in them.

This is the first in a series of how to bring out the best in others. I hope you enjoy the series and pick up some ideas on how you can bring out the best in your teams. These are mostly personal stories through the years. I also hope that these are entertaining for you 🙂

Bringing out the best in others – Part 1

About 15 years ago…… this purpose (I also say it’s a ‘calling’) came to the surface in my life.

It has been a recurring theme for many years.

  • I saw this theme in my direct sales roles

  • I saw this theme in my sales management roles

  • I saw this theme when I managed teams across cultures or traveled to new places

  • I saw this theme in my involvement in the local church

  • I saw this theme in my marriage and family

  • I saw this theme in the relationship with my son (who was adopted from Bulgaria at a young age)

Sales Roles – Bringing out the best in my customers:

Workshops

I was sitting with a Veterinarian in the Midwestern United States. He told me about some tension between his office team and the veterinarians on staff. He told me that he ‘left a wake’ behind him when he went through the office. He had an edge to him. People weren’t sure how to handle him. He was a bit of an extreme, but several of the vets were like this.

The Vets:

The veterinarians were all hard-charging people that could get a lot done. They rarely stopped to communicate details of what they needed the office staff to do to support their customers better. One particular vet would come through and give some instructions but left out a lot of details. One younger vet was able to connect better with the office team and was forming genuine connections with them.

The Office Team:

The office team was full of hard-working, detail-oriented people who did their job well every day. They entered orders. They answered the phones. They greeted customers. They set up appointments for the vets.

Both the vets and the office team were good, hard-working people that were honest, ethical, and wanted to succeed. But…they were ‘missing each other’ sometimes on some key communication issues.

Over the course of the next few months, I facilitated some team-building sessions with both the vets and the office team. It wasn’t rocket science. But…it was effective. After a series of personality assessments and a discussion of the results, it became very clear what was happening.

The vets were a group of highly driven, ‘big picture’ people who were great at bringing ideas and innovation to the business. But, the office team didn’t always understand them. For example, the office team told me that they thought one particular vet was just ‘throwing out ideas’ when he came through the office, so they didn’t follow through. The office team was full of people who were detailed, analytical, and were great at staying consistent in their daily work. But, they needed details and a plan for any changes in their day-to-day business responsibilities.

Next Time

We used the MBTI (Myers-Briggs Type Indicator) and identified the individual personalities and strengths of the vets and the office staff. We generated individual reports and team reports. We combed through the materials with each team. Then, we combed through the materials a few times with the vets and office staff together. I saw the light bulbs go off. I saw the ‘aha!’ moments. The vets began to change the way they communicated. When they truly wanted something, they would communicate clearly and specifically and give details, a plan, and deadlines. The office team communicated any feedback and even ‘pushed back’ at times if the expectations of the vets weren’t realistic.

Through it all, they formed an effective, cohesive team that learned to work well together and serve their customers better together.

I visited them through the years and saw the changes they made. They’ve continued to grow as a team and in how they relate to, communicate with, and engage with each other. 10 years later after those initial interactions with their team, they told me about their increase in business – more than 10 fold. 95% of the team that had the conflicts early on still work there. They value each other. They respect each other. They ‘play to each other’s strengths’. They are a great team of folks who will continue to have a great impact in our industry for many years to come.

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