BinSentry, a leader in precision feed management, has announced a $50 million Series C investment led by Lead Edge Capital to accelerate its global expansion and advance its AI-powered feed inventory solutions.
The Kitchener, Ontario– and Austin, Texas–based company develops solar-powered, self-cleaning sensors that monitor feed bin levels with 99% accuracy. Connected to a proprietary software platform and mobile dashboard, the technology eliminates manual inventory checks, prevents costly feed outages, and helps feed mills and large agricultural businesses forecast demand, reduce waste, and improve profitability.
BinSentry currently supports some of the largest names in animal agriculture — including Cargill, Wayne-Sanderson Farms, and Hanor — monitoring over 40,000 bins across North America and Brazil. The company is growing 100% year-over-year with zero customer churn.
“Our mission is to bring innovation, precision, and visibility to one of agriculture’s most overlooked but critical challenges: feed logistics,” said Ben Allen, CEO of BinSentry. “This investment allows us to expand globally while continuing to help customers operate more efficiently, safely, and profitably.”
Earlier this year, BinSentry and Cargill formed a partnership making Cargill the exclusive distributor of its platform in Brazil. The company offers customers flexible options, including a lifetime product warranty and no upfront costs.
With demand for automation and data-driven solutions increasing in livestock production, BinSentry’s AI-powered approach is positioning itself as a key driver in the modernization of feed supply chains — improving accuracy, reducing feed conversion ratios, and enhancing animal health and welfare.
