Smithfield Foods has launched a bold new marketing campaign, “We Speak Pork,” aimed at connecting with Gen Z and Millennial consumers through humor, personality, and flavor-forward messaging. The campaign features Emmy Award-winning actor and comedian Ben Schwartz as the voice of Smithfield’s product lineup — including bacon, Prime Fresh lunch meats, smoked hams, and pre-marinated pork tenderloins.
The initiative highlights the versatility and convenience of pork, positioning it as a go-to protein for everyday meals. With bold visuals and a playful tone, Smithfield is putting its products front and center in a way that resonates with younger shoppers seeking flavor, simplicity, and fun.
“This campaign is a strategic step in refreshing the brand and reaching a new generation of consumers,” said Smithfield’s leadership. “We’re elevating the voice of pork — literally — with an entertaining and memorable approach.”
The campaign will roll out across digital platforms like YouTube, TikTok, and Snapchat, using short-form video, influencer kits, and revamped packaging to build awareness and engagement.
For pork producers, this move by one of the industry’s largest players underscores a growing trend: connecting pork with modern, health-conscious, and time-starved consumers who crave authenticity and convenience. As the industry evolves, so does the messaging — and Smithfield is leading the charge to keep pork relevant at the center of the plate.
Swine Web will continue to follow this campaign’s rollout and its impact on pork demand and industry momentum.
