World Pork Expo Too Big to Tour in One Day


Farmscape for June 5, 2018

Full Interview 7:03 Listen

Organizers of World Pork Expos are encouraging visitors to spend at least a day and a half touring this year’s event.
World Pork Expo will be celebrating its 30th anniversary as it hosts its 2018 edition tomorrow, Thursday and Friday at the Iowa State Fairgrounds in Des Moines. Doug Fricke, the Director, Trade Show Marketing with the National Pork Producers Council, says the biggest change to World Pork Expo over its three decades was the shift away from having a combination consumer and producer look to it to having a pure producer aspect to the trade show.

Clip-Doug Fricke-National Pork Producers Council:
Since early 2000 it has started to focus primarily and solely on the pork production side of the industry.
One of the biggest changes we have for the 2018 World Pork Expo is the addition of one large indoor building that we’re adding for trade show space. We’re adding the Jacobson Exhibition Centre. That’s significant in the fact that we’re able to add another 75 to 100 companies to the trade show. The number of companies is just short of 500 companies from throughout the world. The number of exhibit spaces is just shy of one thousand exhibit spaces and those located in the Varied Industries Building, the Jacobson Exhibition Centre and also you can’t miss our outdoor exhibits. This is where we’ve got the larger equipment that we can’t put inside just because of size and then the hospitality tent. In all it’s a huge event so we want folks to understand it’s more than just a day’s worth of touring. You want to take at least a day and a half to see everything.

Fricke notes, although online registration is now closed, information on World Pork Expo is still available at and anyone interested in attending can register on site at Gate 15.

For Farmscape.Ca, I’m Bruce Cochrane.

       *Farmscape is a presentation of Sask Pork and Manitoba Pork


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