Time to Tango: Latinos are Pork’s Future


Latinos in America will soon represent more than $1.7 trillion in buying power. They spend $95 billion a year on consumer packaged goods and have a natural affinity for pork that’s unrivaled by any other demographic. Considering that buying power is growing at twice the rate of non-Hispanics in the United States, you might think the pork industry is in great shape. But there are signs for concern.

Our data shows that as Hispanics acculturate, their natural affinity for pork tends to weaken. If they can’t find the pork cuts their traditional recipes call for, they may substitute other proteins. We can’t let that happen.

Retailers, producers and packers must act now or a generation of loyal customers could be lost.


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