PORK — it’s a global business. No matter the size or location of your hog operation, the name of the game is to sell pounds of pork. The good news is the world loves pork. As the most consumed animal protein, people are selecting pork over other meats 40% of the time.
Twenty-seven pork producers owning 8.22 million sows can claim the title of Global Mega Producers for 2017. The Mega Global Producers are as diverse as their geographic location.
Today we get acquainted with – Betagro – a global MEGA producer headquartered in Thailand
Betagro Group was founded in 1967 under the name of Betagro Company Limited to produce and distribute animal feed. The company started its business with its first feed mill in Pra Pradaeng, Samut Prakan Province.The Group has grown substantially ever since:
- First, by establishing a livestock production facility in Pak Chong, Nakhon Ratchasima Province,
- Then expanding further into the integrated agricultural sector with a complete production base in Lop Buri Province, which includes everything from manufacture and livestock farming to animal breeding, from producing pigs, broilers, layer chickens and breeders to manufacturing and distributing animal health products.
- The Group has also developed strategic collaborations with local farmers. Examples include price guarantee for broilers and layer chickens, contract farming for fattening swine, production and distribution of hygienic and fresh pork, chicken and eggs.
- Manufacture of processed foods for domestic consumption and export to international markets.
Today, apart from being positioned as a country leader in the fully integrated agro-industrial and food business sector, Betagro Group is widely recognised for its quality and safety standards. It has earned numerous accolades in product quality excellence and production standard certifications, locally and internationally, covering several areas from animal feed, livestock development, animal health products to premium quality food products for export and domestic consumption. All of these are designed to meet different needs of consumers under the concept of “Quality for Life”.
The company is a complete production model which includes everything from manufacture and livestock farming to animal breeding, from producing pigs, broilers, layer chickens and breeders to manufacturing and distributing animal health products.
The pork production segment consists of 120,000 sows with plans to expand. The company focuses on producing premium quality food products for export and domestic consumption.
The BETAGRO brand provides consumers with standard-quality food products comprising farm-fresh chicken eggs, hygienic chicken meat, hygienic pork and a variety of processed foods as well as ready-to-cook and ready-to-eat items.
The S-Pure brand offers premium, farm-fresh chicken eggs, chicken meat and hygienic pork. Which are meticulously controlled across the entire supply chain in accordance with the S-Pure Process – from line selection and husbandry to production, product delivery and point of sale – to ensure maximum quality and food safety. S-Pure branded products are widely accepted among discerning consumers who are increasingly conscious about health matters, quality and food safety. They are distributed domestically and exported to international markets such as Hong Kong.
The Group capitalises on its extensive expertise and experience in the livestock industry to operate the production and distribution of farm equipment, and to provide complete and practical advice on the installation of farm equipment and tools. Backed by state-of-the-art production facilities for animal pharmaceuticals and supplements, combined with a dedicated team of research and development professionals, the Group has grown to be an industry leader offering a complete range of animal health products and services. These help to significantly improve the efficiency of commercial livestock farming. The Group also supplies custom made products to customers and business partners to meet the growing domestic and international demand.
The Betagro Group is an official sponsor of All Thailand Golf Tour and host of the Country’s premiere golf tournament, Betagro Championship 2018.