Genesus Global Market Report – Canada – January 30th 2019

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GLOBAL MARKET REPORT
– Canada –

Bob Fraser, Sales, Genesus Inc.

bfraser@genesus.com

Canada – First-Ever Bacon Hour while Waiting for China

Bob Hunsberger, Wallenstein Feeds, Hog Economics Summary Sheet shows little encouragement from eight weeks ago, with further erosion in profitability.

Present producer profit projection per pig with average production is (-$22.26). Further average profit production for the next twelve months is projected at $17.16 down from $29.27.

Although the promise of China and ASF buoying the market remains real it can’t come soon or quick enough for an industry that can only charitably be suggested to have had twelve months of tough sledding.

As I reported last commentary Ontario along with difficult markets has had further salt in the wound with high levels of DON (mycotoxin) in the corn. Here are some further details as harvest has become more complete.

Agricorp (crop insurance in Ontario) now have over 3000 damage reports for DON infected corn out of 8600 producers who insure their corn.This covers some 650,000 acres or about one quarter of the acreage planted to grain corn in Ontario in 2018.

GFO (Grain Farmers of Ontario) producer organization from a membership survey in November estimates the real number to be over one million acres. Placing the financial loss to farmers in the neighbourhood of $200 million

Discounts levied by elevators for DON infected corn have varied with reports of more than two dollars per bushel for corn more than five parts per million

So as a corn producer one can easily see serious financial repercussions from this but as a pork producer it extends further. Hogs are particularly susceptible to mycotoxins with potential lingering challenges to both reproductive and growth performance. The nutrition industry is doing a heroic job of attempting to keep it out of hog feed but at this prevalence level they more than have their work cut out. Challenges abound!

In an effort not to be all negative,  below is a piece of great news!

A fantastic effort by McDonald’s to promote our product Tuesday January 29. Probably worse things than having a company like McDonald’s pulling for you. Also, a good reminder that you’re producing something that a lot of folks really love.

For my part, although the promotion isn’t in Canada, I’m taking the grandkids to McDonald’s. People that support me warrant the same support.


Press Release:

Because There’s No Such Thing as Too Much Bacon, Get FREE Bacon with Anything on the Menu at McDonald’s

First-Ever Bacon Hour

Because There’s No Such Thing as Too Much Bacon, Get FREE Bacon with Anything on the Menu at McDonald’s First-Ever Bacon Hour
A Whole Hour to Get Bacon with Anything on the Menu–That’s Right–ANYTHING. One Day, One Hour Only, in Celebration of Bacon’s Arrival to Three Menu Classics

CHICAGO, Jan. 23, 2019 (GLOBE NEWSWIRE)

— In celebration of bacon’s limited time arrival to the Classics — the Big Mac(R) Bacon burger, QuarterPounder(R)* Bacon burger and Cheesy Bacon Fries — McDonald’s is makin’ bacon dreams come true by giving fans even more … you guessed it…bacon!

On January 29, from 4:00-5:00 p.m. local time, McDonald’s is hosting a
first-of-its-kind, nationwide bacon bash called Bacon Hour. For 60 minutes, customers will be able to get thick cut, Applewood smoked bacon with anything on the menu, at no additional cost. And is there anything better than free bacon? (Spoiler alert — there isn’t).

As if bacon on our three Classics wasn’t enough, now the whole McDonald’s menu is ready to be bacon’ized. Customers will be given two half pieces of bacon on the side with any purchase and can add it to whatever item they wish.

It’s an ode to bacon. Filet-O-Fish(R) with bacon. Even a Hot Fudge Sundae with bacon. You name it…with bacon.

“When we said there’s no such thing as too much bacon, we weren’t kidding. January 29, we’ll be upping the bacon ante–the bac-ante, if you will–and celebrating this glorious food favorite like never before, “ said Chef Michael Haracz, McDonald’s Manager of Culinary Innovation. “I love bacon. America loves bacon. I really can’t wait to see the crazy and daring combinations our customers put together.” 

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Genesus Global Market Report

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