Are You the Face of Farming and Ranching?



Attention pork producers! The U.S. Farmers & Ranchers Alliance® (USFRA®) is looking for the new Faces of Farming & Ranching help represent agriculture, and you’re encouraged to apply.

To help put a real face on agriculture, USFRA will select standout farmers and ranchers later this year who are proud of what they do, eager to share their stories of continuous improvement and who are actively involved in sharing those stories in public and on social media.

“We are proud of the improvements our farmers and ranchers are bringing to America’s food supply and we think it’s imperative that they have a strong voice in addressing consumer questions,” said Randy Krotz, USFRA’s chief executive officer. “The success we experienced with last year’s ambassadors shows us that people want to hear directly from those who are cultivating our food.”

To show the diversity of modern agriculture, farmers and ranchers who grow and raise an assortment of foods through various methods, on differing scale and across all regions of the country are encouraged to apply.

Chris Chinn, a Missouri pork producer, was selected as one of the 2013 Faces of Farming & Ranching.

“My goal is to help more people engage in meaningful conversations about how food is produced and understand why changes are implemented on the farm or ranch,” said Chinn, who raises hogs, cattle, corn, soybeans, hay and rye with her husband, Kevin. “I realize many people are skeptical about technology on the farm, and I want them to see the values that farm and ranch families have, and understand that our intentions are always to improve the quality of care we give to our animals and land.”

Chris Chinn pork producerApply Online
Applicants must submit an online application and include a video no longer than three minutes that shows your operation and your role on the farm/ranch. USFRA will accept entries until Sunday, August 10, 2014 at 11:59:59 (central time).

Finalists will be announced by USFRA in early September, and each finalist will be profiled on The general public will be able to vote for their favorite in late October through early November.

A combination of public votes and USFRA judges’ scores will determine the winners, who will be announced on November 12 at a press conference during the National Association of Farm Broadcasting Convention in Kansas City.

Winners will receive a $15,000 stipend to help cover costs at home while they are traveling. They’ll also receive professional media/speaker training and full support from USFRA through their yearlong tenure. Winners will serve in multiple high-visibility roles on behalf of USFRA, participating in a number of activities including national media interviews, advertising and public appearances.


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